Why is Local Video Marketing Important to your Business?

Video marketing uses videos strategically to promote your brand and convert your targeted audience. And for years, video has been an important part of marketing. Now, today, it is a lot more than that. It is the nucleus of a results-driven video marketing strategy.

Videos = Increased Conversions

Did you know that each day 500+ million hours of videos are watched on YouTube, and 72 hours of video are uploaded every 60 seconds. And the numbers just keep going up.
Videos are more appealing to the viewer than text, and generally people retain more information when shown something rather than when they read something.
Videos increase time spent by visitors on your site. Thus, the longer they stay the more trust it builds and tells search engines that your site has good content. You’re 53 times more likely get better ranking on Google by having a video on your website. And now that Google owns YouTube, there's been a great increase in how videos affect your search engine rank.